Word Up :: Strength in the word
We know you know your stuff; your business is an extention of you. You do it best, but have you thought about how your strong your written content is inside your key messages?
Power In The Word
What and how we write our key messages matter. The first impression you give your potential customer is the ONLY impression you are likely to give. Being able to demonstrate the value of engaging is in fact the first step to engaging your potential customer. Word Up … we’ve got you!
As a business owner and in fact a smart marketer, you are looking to evoke responses in your customers; incite feelings, trigger actions and form opinions.
Have you read your website or your business communication objectively recently?
You need to be transparent with all your communication, but in a way that is simplistic so that you cut straight through the jargon of your own business. For example using the word ‘imagine’; this word creates a magic in the mind of the customer~ every customers imagination is different but you just triggered a memory or desire.
‘Imagine having more time on your hands’ or ‘Dream big with us and imagine what successes you can achieve’.
Here are some great words to use;
Free – everyone loves a genuine freebie.
Exclusive – you’re suggesting privilege.
Easy – making your service look like it won’t be a headache to buy into.
Limited – keeping the number of offerings low will work in your favour.
Get – clients like being in a position of having ~ it’s safe.
Guaranteed – you are dependable.
Because – giving a reason to measure against.
You – no one more important that them, talking to them directly.
Pledge / promise – the onus is on you not them taking away the uncertainty and stress.
Results – who doesn’t like something that is successfully measurable?